You’ve probably heard the buzz about how video advertising is changing the game in terms of how people consume content online, but you may still be unsure of whether it would make sense to incorporate video advertising into your own small business’s digital marketing strategy. To help you better understand the potential of video marketing, this guide will walk you through everything you need to know about making video advertising work for your business!

The Importance of Video Advertising

When it comes to your small business, you need a digital marketing strategy that’s going to draw in new customers and build brand awareness. You want something that’s going to get noticed when people search online—and a great way to do just that is with video advertising. Not only does it rank well in search engines, but YouTube ads have proven they can perform up to 32 times better than Facebook ads! We’ll show you how you can start using them today.

Incorporating Video Into Your Strategy

There’s a reason why so many small businesses are turning to video in their online marketing campaigns: It works. If you’re using videos on Facebook, you’ve seen them before—they automatically play when you scroll past them in your newsfeed. Videos that aren’t auto-playing get half as many views, meaning it pays off to invest time and energy into crafting a quality advertisement that makes people want to stop scrolling through their newsfeeds. If a picture is worth 1,000 words, then a good video ad is worth its weight in gold.

What Makes Video Advertising Work?

Video has been around for a long time, and it’s only getting better as technology advances. Many large companies are beginning to use video on their websites and small businesses can do so as well with just a little bit of research. Video helps you connect with customers in an entirely new way that’s becoming more effective than traditional forms of marketing. How can you begin using video to advertise your small business? Start by taking a look at these tips…

Tips To Successful Video Advertising

Make Them Short and Make Them Credible: If you want to get results from your video marketing, keep it short. In fact, shorter is better. The average attention span of adults is just over 8 seconds. So when deciding how long each individual clip should be, aim for a maximum of 15 seconds or less. Also, while visuals are important with any form of content creation and advertisement, remember that an unboxing can only show so much before someone will lose interest. Instead, add as much audio as possible; customers want to hear what you have to say. This helps build credibility with viewers and makes them more likely to come back for more in terms of product reviews and endorsements.


Video is an important part of a successful small business digital marketing strategy. It will allow you to get in front of potential customers in a way that other forms of content simply can’t. You can produce videos to promote certain products or services, while also using them as part of a broader social media campaign that targets specific user types and interests.


For more help, feel free to reach out to us at thedigitaldesign.co