The Blog Box
Convincing Reasons to Use Video Marketing
in 2020 and Beyond
by The Digital Design Company
Using video marketing can be an incredibly effective way to spread the word about your company and bring in new customers. But it’s not always easy to do right. These three tips will help you run successful video marketing campaigns that are sure to generate business for your website or business, regardless of what industry you’re in.
1) Targeted your video Audience
This means knowing exactly who you’re targeting with your videos. It’s one thing to have a general idea of who you want to watch, but if you don’t know what they look like, where they hang out online, and how often they visit certain sites, then you can’t be sure if it is really going to reach them in their own digital space. This makes success very hard. Find out everything about them you possibly can so that when people are watching your video, they are already engaged in your business. They are paying attention because it is relevant to something that matters to them.
2) Higher Conversion Rates
According to Statistic Brain, consumers are 64% more likely to purchase something after watching an explainer video. This is why many businesses are now including video marketing as part of their digital marketing strategy. The ROI can be astronomical if you use it effectively.
3) Viral Potential
There’s no way to guarantee your video will go viral, but it helps to think about how you can create something that people might want to share with their friends. In addition to informing viewers about your brand or company, try making your videos fun and/or interactive. If you want people to share it with others, be sure they have an incentive (for example, discounts or other rewards). Think of your videos as miniature commercials.
In all, video marketing can be an effective addition to your digital marketing toolkit. However, it’s important to remember that not every business should use video—just as not every business should use any given digital channel. Video marketing is a powerful strategy when used correctly. Be sure to follow these tips and avoid common mistakes when designing your video campaign and you’ll be well on your way to success!
For more help, feel free to reach out to us at thedigitaldesign.co