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Email Marketing Services

Email is one of your most accessible marketing tools. 

Email is one of your most accessible marketing tools. It can be used to reach clients and customers directly, no matter where they are or what they’re doing.The launch of an email marketing service is an effective way to start building your digital marketing strategy. In fact, email campaigns have a 42% open rate, which means more and more people are getting their content through their inboxes.

What is Email Marketing?

reach clients and customers directly

Email marketing is one of your go-to digital marketing channels. Whether you’re sending out welcome emails or newsletters to customers or promoting new products, email can be a powerful way to reach existing and potential customers. It’s also one of the most cost-effective ways to target your market, as email has an extremely high ROI. 

Email marketing is a great way to keep in touch with current customers and attract new ones. With email, you can reach a huge number of people at once. It’s also an ideal way to advertise special offers, generate new leads and promote your products or services to loyal customers. The best way to start building an email marketing campaign is by creating a mailing list of current customers, website visitors, and people who have subscribed for more information about your business. You can then start contacting these subscribers directly with specific details about your latest product lines or services on offer or send them personalized newsletters with company news and updates that might interest them.

What is included in email Marketing Services with The Digital Design Company?

keep in touch with current customers.

At the Digital Design Company, we take care of email template creation, management and sending of bulk mailings, and creation and management of auto-responders. We will monitor your response rates (opens, clicks, unsubscribes, complaints), making changes as needed to improve results. We help you segment lists by demographics to optimize marketing campaigns. We also offer free consulting on all aspects of digital marketing, including SEO/SEM. For more information about our Email Marketing services or for a free consultation contact us now or call today!

Relevance

 

There are a number of ways to do email marketing services right. The first thing to understand is that there’s no such thing as a one size fits all solution when it comes to email marketing. But, many of them have similar ingredients which would include: Relevance – The most important ingredient in Email Marketing is ensuring that you are sending content that your customers want, need and find valuable. Engagement – To drive traffic to your website with email marketing, you need more than just engagement.

No Spam!

 

There are a few different ways to send email marketing. To avoid spam filters and ensure that your emails are read, you want to opt for a transactional email service provider (ESP). A transactional ESP will allow you to send email marketing with tracking abilities, creating subscriber profiles and segmentation, as well as personalization options. In addition, transactional ESPs provide other features such as drip campaigns and list-building tools.

ROI

 

Email marketing can be one of your most effective online marketing strategies. Send automated messages to past customers or prospects and ask them to return to your site. Since people now spend a majority of their time online, it’s a good idea to keep up with email technology, too. Email open rates average 40 percent, while click-through rates hover around 12 percent. Emailed newsletters are still an effective way to reach out and touch those who have previously purchased from you or expressed interest in what you have to offer.

Analytics

 

Analytics is an essential part of all digital marketing strategies, and email marketing is one of them.  We measure email marketing analytics by tracking open rate, click-through rate, unsubscribe rate, and spam complaint rate. An email list is a valuable asset: You should always treat it with respect! The Digital Design Company can take care of all your email marketing needs. Contact us today!