The Blog Box

In a recent Google office-hours hangout, John Mueller of Google mentioned that quality content doesn’t always have to be factually accurate. He explained that Google’s algorithm prioritizes the quality of information on your website, not just factually accurate but also original and interesting and useful and so on, adding that quality content might even include some irrelevant bits of information as long as they are helpful to the reader.

About Quality Content and SEO


The following is an excerpt from Google’s John Mueller, who helped shed some light on how google views quality content versus not-so-good content.

Muller explained:

“When it comes to the quality of the content, we don’t mean like just the text of your articles.

It’s really the quality of your overall website.

And that includes everything from the layout to the design.

Like, how you have things presented on your pages, how you integrate images, how you work with speed, all of those factors they kind of come into play there.”

John Muller explaining quality content

What is quality content?


In an attempt to answer exactly what quality content is, Google has created a detailed definition. There are six specific components that they have defined as being part of quality content: high-quality unique content, trusted information, original value, expert authorship, compelling format and clear language. If you can provide all of these elements within your piece of writing then you have a very good chance of ranking well in search engines such as Google.

Examples of Quality Content


Keyword-targeted content is not quality content. For instance, trying to rank for top colleges on a site that is not related to universities will never work. There are many factors that contribute to whether or not you rank well for a keyword phrase, but writing about your niche is essential in garnering organic traffic.

Why Content Quality is Important


Google’s job is to provide users with high-quality search results that will best match their search query and provide them with the information they can use. Factors like relevance, freshness, and authoritativeness determine whether a page will rank highly for a given query. The more relevant, fresh, and authoritative your content is for any given keyword or query term, the higher you can expect it to rank in organic search results.