Search Engine Optimization (SEO) best practice keeps changing as algorithms get smarter. There are many things to consider; you could read for days and only scratch the surface. So, we’ve distilled the most important information to increase your site’s search engine presence.

Crawl accessibility

Search engine “crawlers” index sites to decide if content is relevant for search queries. Crawlers access pages by following internal links. So, make sure you link to the pages you want indexed. Enter “site:yourdomain.com” into Google to check your crawlability.

Keywords

The right keywords grab the largest audiences. Which words do people use to find similar content? Is your site about donuts, or fried dough rings? Do some searches on your niche, note related searches, check competitors’ keywords, and use services like Google’s Keyword Planner and Trends.

Compelling content

It doesn’t end with keywords and crawlability — you need content users want to read. Ensure your writing is clear and adds value to your audience’s lives.

Shareworthy content

It’s not just about how often your content gets shared. It needs to be shared by influencers. Find out who the experts and celebrities are in your niche, and let them know about your content. If you can, interview them so you can quote them in your posts.

User experience

Websites need to load fast so that users don’t go elsewhere. They also need to be easy to navigate, and optimized for all device types.

Effective tags

HTML title/heading tags need to be clear on your content’s topic, for search engines and for people. It’s the same with URLs and the meta descriptions.

Schema

Schema are bits of markup in your HTML that let major search engines display rich “snippets” of information about your site in search engine results pages (SERP). Read more about them here.

So, if this has gotten you more confused, you are not alone but let us help guide you along the way. SEO is very complicated and long term process. It can take months to years to get your website showing up. Google wont even recognize you until almost a year of stability on the web. Don’t get discouraged, just keep up the process of new content and optimized data. You will eventually get there.