SEARCH ENGINE Marketing

(SEM)

Help your target audience find you online.

Our approach to digital marketing is a blend of search engine optimization, pay-per-click advertising, social media, and other related services we offer. – The Digital Design Company

What is SEM?

Like SEO but paid

SEM is a marketing approach focused on obtaining traffic (visitors) through paid ads. SEM involves advertising on search engines like Google and Bing to drive traffic to your website. With SEM, you pay each time a user clicks on your ad. We have vast experience in SEM, including Pay Per Click (PPC) advertising as well as Search Engine Optimization (SEO), and will work with you to determine which approach is right for your business.

What is included in SEM Services?

The more specific the better. 

Writing compelling ads, on-time delivery, and quality social media posts for your business. No matter what kind of company you have and what industry you are in we have a solution that is right for you. See below for more details. 

Audience Targeting

 

Search Engine Marketing (SEM) is about delivering relevant information to interested people. It’s about being in front of someone who might be looking for what you have to offer, at a time when they’re actively looking for it.

Website Visability

 

The most important thing with SEM is getting your ads in front of customers at exactly the right time when they are looking for something specific and ready to buy. Paying for ads can help you rank in search results and show up at the top of a Google search. Think of it as boosting your position in line.

Faster Results

 

A critical component of our paid social strategy is placing ads in areas where they’re more likely to be engaged. For example, if you have an ad that could perform well on Instagram and Facebook, we’ll focus on those networks as opposed to other platforms. By identifying paid channels where your message resonates most strongly, you can ensure greater success with your advertising efforts.

Honest Analytics

 

Depending on your industry and goals, we can set up a campaign with Google AdWords or Facebook advertising. We will create an ad that targets your ideal customers using criteria like job title, company size, industry/niche, and demographics (age/gender). From there, we will set up Google Analytics to show you and teach you exactly what is happening with your ads.

Why are google ads so important?

Faster results to get in front of the right audience. 

It is estimated that about 90% of all search clicks occur on just the first page of search results. This means if you are not showing up in Google’s top 10 listings, you are losing out on a significant percentage of your traffic.