One of the most important factors in digital marketing strategy and ranking at search engines is page speed, or how quickly one page on your site loads to the browser and user. Your website can have the greatest content in the world, but if it takes more than 3 seconds to load, users will simply click away, frustrated that they have to wait so long. So, what are some ways you can make sure your website loads quickly?
1) Update Your Web Host
Unfortunately, you can’t control your website speed directly. But you can indirectly affect it by choosing a better web host. If your current host isn’t doing its job—or if you want more memory or faster speeds—it’s time to consider switching providers. Search engines prioritize fast-loading sites and slow load times will lower your search rankings and increase bounce rates. Plus, users get impatient and leave when pages take too long to load. So before you make any other changes, start with a web host that provides high-quality service at an affordable price. That way, you have one less thing on your mind and more time for what really matters: creating great content that keeps people engaged with your brand!
2) Compress Images
Compressing images is a digital marketing strategy that almost every professional SEO uses. When you compress your images, you will make it possible for your website to load much quicker on mobile devices and tablets as well as desktop computers. This is important because nearly 80% of internet searches occur from a mobile device. So if you want more people to see your website, prioritize making sure that your website loads quickly on these devices!
3) Use CDN
A content delivery network (CDN) is a distributed network of proxy servers deployed in multiple data centers across the Internet. The goal of a CDN is to serve content to end-users with high availability and high performance. A user’s computer will typically access the closest server. Content Delivery Networks provide greater efficiencies and scale, lower latency, and higher security than traditional HTTP-based or mirror-based hosting solutions.
5) Don’t Overload the Server With Requests
Making sure that a website loads quickly is crucial in 2017. We’re all very busy people, so if your site takes more than a few seconds to load, many users will simply click away. To make sure that doesn’t happen, you need to test your website and see how long it takes for different parts of your site—like homepage, product page, and so on—to load. When you do that, you can pinpoint problem areas that are making your page speed slow down. Look for things like unused plugins or scripts on pages; these could be eating up bandwidth and slowing things down.
Making your site load quickly isn’t easy, but it is possible. With a digital marketing strategy and dedicated website speed optimization, you can make sure that your users are getting quick loading times every time they visit your site.
For more help, feel free to reach out to us at thedigitaldesign.co
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