While there are many factors that go into being successful on Google, one of the most important ones to consider is backlinks. Backlinks are essential links that point to your website from external websites. These links come in many forms, and they’re incredibly useful to search engine optimization (SEO) and can help you rank well on search engines like Google. Here’s what you need to know about backlinks, along with some tips on how to create a solid backlink strategy.

Where do backlinks come from?

As you probably already know, Google’s mission is to provide relevant search results that users find useful. They do that by indexing and ranking web pages based on how relevant they are in relation to a user’s query. Backlinks—the number of hyperlinks pointing at your website from other websites—are one way they determine relevance, but it’s not as simple as having lots of links pointing at your site. You want high-quality links—and many of them (at least 100). You also don’t want spammy or low-quality links either, so there’s some strategy involved in identifying potential link sources and maximizing their potential value for your site.

How many links should I have?

It’s important to note that having thousands of links won’t make up for a lack of quality. In fact, having an abundance of low-quality links can actually hurt your search engine rankings. So how many should you have? Typically, anywhere from 50-200 total linking root domains (the root domain is basically all the different parts of your website address) is a good target for most websites. You can also use tools like Moz and MajesticSEO to find out how many backlinks your competitors are getting, giving you an idea of where your link strategy should be.

How can I get more links?

Getting more links can seem like a daunting task. But, when broken down into steps, it’s not so bad. Create an asset that people will want to link to (i.e. video). Publish your content and send a request for people who might be interested in linking back to it (i.e., journalists or experts in your field). Reciprocate by linking out on relevant posts and pages of other sites.

Can you explain anchor text?

There are two main types of links that come from other websites – nofollow and follow. The difference is that nofollow links don’t pass authority or rank-value; they’re essentially useless. Follow links, on the other hand, do. When it comes to anchor text, there are a few things to keep in mind. First, make sure your anchors contain relevant keywords—you want Google’s spiders (and potential visitors) to know exactly what your link is all about. Second, anchor text needs to be balanced – it’s considered best practice for most webmasters and SEO experts not to have more than 20% of their link’s text be one keyword or phrase and not have anyone keyword or phrase appear more than once within an entire link.

Conclusion

Backlinks are important for search engine rankings, but there’s a lot of misinformation out there about how to build a good backlink strategy. The goal is not simply building as many backlinks as possible; it’s a long-term strategy that can help increase your website’s search engine ranking and enhance traffic flow. Here’s a quick overview of what we discussed. Backlinks are still a critical part of your SEO strategy and can have a massive impact on ranking your website in search engines. If you have questions, don’t hesitate to ask me directly via Facebook Chat on our website! You can find me at hello@thedigitaldesign.co.

 

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