Whether you’re just starting out or have been in business for years, digital marketing can have an enormous impact on your business’s success. From Search Engine Marketing (SEM) to SEO, there are plenty of ways to get found by potential customers online. This guide to digital marketing will teach you how you can use the web to boost your sales, attract more customers, and build your brand awareness like never before!
Sem, SEO, SEM, and Social Media Strategy: In a digital world, it’s important for small businesses to create a cohesive digital marketing strategy. But how do you build that? To start, look at your overall business strategy; where do you want your company or product in five years? How can digital marketing help achieve that goal? From there, create an integrated marketing campaign with a comprehensive social media plan that includes elements of search engine optimization (SEO), search engine marketing (SEM), and social media. A well-developed campaign will help bring in new customers by creating visibility and transparency around your brand.
Search Engine Optimization (SEO)
Google announced in 2017 that nearly 64% of searches were done on mobile devices, a significant increase from previous years. To capture mobile users, you need a digital marketing strategy that includes SEO and user experience (UX). SEO is about creating quality content aimed at specific keywords. For example, let’s say you run a digital marketing agency with clients in Chicago. Your keyword could be digital marketing agency Chicago. After doing research on Google AdWords Keyword Planner tool, you learn how many people search for that term each month—in January 2017 it was around 200 people.
Pay Per Click Advertising (PPC)
PPC is one of several online advertising methods, including email marketing, search engine optimization (SEO), social media marketing, and display advertising. PPC is an effective way to reach customers at little or no cost, with a short turnaround time for getting qualified leads. Using PPC allows you to place ads in front of potential buyers who are actively looking online for a product or service. This type of digital marketing has been used by hundreds of thousands of small businesses across all sectors, making it one of the most popular and effective ways to advertise your business online.
If you haven’t started advertising your business online yet, video is a great place to start. Not only does it offer huge opportunities (now that we all have a camera in our pocket), but it also has a high conversion rate when compared with other digital marketing channels. Plus, there are so many platforms out there now for video content.
If you’re in a really small niche (like, say, reptile toy collectors), your entire strategy can be based around just using YouTube. You only need about 800 subscribers to earn a decent amount of money, and video ads on that network are more lucrative than traditional display ads. If that doesn’t sound all that lucrative, consider how much time it takes to get 800 subscribers: Just one 5-minute video every other day should do it. That could end up being about 20 hours of work for an annual income of $30,000.
Now that you’ve established your brand, it’s time to show it off. Make sure your business appears on Google, Yelp, Foursquare, and everywhere else with a local listing. It should also have a verified Facebook page and Instagram account (if applicable). While you’re at it, be sure your website is in tip-top shape too—not only is it helpful to potential customers looking for info about you, but Google loves well-maintained and fast websites. As you’re thinking about your digital strategy (and make sure you are thinking about it), we recommend an investment in a local search ranking service such as ours. When people are looking locally, these platforms will ensure they find YOU when they search on Google or Yelp.
The only way to reach as many potential customers as possible is with a digital marketing strategy. If you want your small business to be successful, you need to invest in digital marketing solutions and promote your products or services online. The right type of digital marketing can increase website traffic, convert leads into sales, and deliver new customers on a consistent basis. To learn more about creating a digital marketing strategy, reach out to us for a free 20min consult or give us a call!
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